Yesterday, like many people, I ‘watched’ the MacWorld San Francisco 2007 Keynote Address with complete and total fascination, waiting with bated breath for Steve Jobs to tell me what device I’d be coveting for the next period of years. It was a very interesting experience that did not disappoint.

However, despite it’s unquestioned coolness and awesomeness, there are a number of reasons why I won’t buy an iPhone in June:

1) It’s too expensive. The initial $499/$599 prices are high. Then you have to factor in the Cingular subscription price which I’m guessing is at least $40 a month (locked into a 2-year contract).

2) Though I’m extremely confident Steve Jobs and co. know what they’re doing, I’m still concerned about bugs/problems that might emerge with the first release. If anything about this phone is fragile or buggy, the first generation buyers are going to feel the pain.

3) Apple has a consistent history of making rapid improvements on their iPods - they have pretty much destroyed the competition by re-inventing and re-vamping the device at least a few times a year. It’s almost certain they’ll follow this pattern with the iPhone. Why purchase this model when 3-6 months later they’ll release an improved thinner version that has more storage space, a bigger brighter screen, a better camera, etc.?

Conclusion: over time the price might come down a little and the device will get better. I’m willing to watch and wait a year (or two or three) - which is how I handle most of these kinds of developments.

My off-the-cuff ridiculous prediction - the executives of Wii and iPhone will put their heads together. In two years people are going to start violently swinging the iPhone in the direction of their television sets.